This category contains 3 posts

Towards a new world order of unlimited findability

Last winter, I spent some cold nights reading an inspiring book warmly recommended by Shannon Ryan, CEO of my agency: Ambient Findability, by Peter Morville. The author has put together his findings from information science research and his own extensive experience as Information Architect. Considering that anyone could find anything at any time has huge … Continue reading

Design & Optimization: « Unity makes strength »

« Unity makes strength ». This well-known proverb reminds us that people fight and conquer when they associate with each other and join their forces. I wrote this article to fight against a continuing belief that SEO specialists and web designers would not able to get along with each other to elaborate a common web … Continue reading

Du référencement au « préférencement », le SEO est-il mort ?

Référencer un site internet consiste à mettre en pratique un certain nombre de techniques pour améliorer sa visibilité sur les moteurs de recherche et générer plus de trafic. Il s’agit d’agir, entre autres, sur la structure même du site, son contenu, et son autorité/influence sur le web. Cette dernière variable a fait l’objet de nombreux … Continue reading