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Internet: an amazing advertising medium… from a branding side?

I previously published an overview of internet advertising growth over the past 5 years – let’s now address the branding issue of online ads. To complete my Master’s degree, I defended my thesis about Emotional Marketing. I first looked at the marketing history and the related advertising mediums: Then, looking at the current period, here … Continue reading

Internet: an amazing advertising medium… from a statistic side

Advertising industry keeps growing and shining: « Forecasts Global Ad Spending to Surpass $500 Billion in 2011 », according to GroupM. « Significantly, the report said measured internet advertising is expected to contribute 37 percent of global ad growth in 2011 and is likely to reach $82 billion, a growth rate that suggests it will overtake … Continue reading