As mentioned earlier, Search Engine Optimization specialists provide clients with various types of recommendations to increase traffic to their site from organic rankings. There are two types of recommendations:
- Internal factors: basically, we recommend having a solid site structure, creating quality contents, and getting them properly placed.
- External factors: we look into technics to strengthen the site authority on the web. Black hat technics aside (not my cup of tea), specialists have long been relying on quality links from other websites.
This classic description has been facing substantive changes over the last years, months, weeks and even days: think about social media influence, brand reputation management, smartphone growing business, local search…
SEO is no longer a 100% technical approach. With the emergence of social media in particular, it is merging with Public Relations. To me, a good SEO specialist is not a link builder; he/her has become a storyteller, a community manager and more… Rand Fishkin shows how The Responsibilities of SEO Have Been Upgraded:
Also, SEO specialists are not geeks! (if we consider this definition of a geek: “a person who is single-minded or accomplished in scientific or technical pursuits but is felt to be socially inept.”) As SEO is nowadays about social media engagement, press release optimization and so on, let’s highlight the HUMAN aspect of this job!